https://www.thinairfactory.com/blog daily 0.75 2020-11-12 https://www.thinairfactory.com/blog/blog-post-four-tlfsl monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794519920-7ZV3FNWJON04K3BSJK6A/download.jpeg Blog - Blog Post Four https://www.thinairfactory.com/blog/blog-post-three-rzcce monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794488032-9XBL84FW5EFN7IJBCXN9/download+%281%29.jpeg Blog - Blog Post Three https://www.thinairfactory.com/blog/blog-post-two-wgwhg monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794203166-HK9O5SMXBCPW1RHBM3V5/image-asset.jpeg Blog - Blog Post Two https://www.thinairfactory.com/blog/blog-post-one-4y3r9 monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794043606-FK1PV2DOU30VI46WWL09/justice-rising-ECHO-AND-EARL-3.jpg Blog - Blog Post One https://www.thinairfactory.com/contact daily 0.75 2024-09-19 https://www.thinairfactory.com/deepdive daily 0.75 2021-01-23 https://www.thinairfactory.com/approach daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609423048203-B8ES1987EMWIC75GBFJJ/Moore+2.png Approach https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609425874096-RTL7J3BIBSMRF7FHX8WJ/tie_die.jpg Approach https://www.thinairfactory.com/people daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609682431948-TLE77BYT2DF1KG0UGG51/jb.jpg People Julian Borra – Founder https://www.thinairfactory.com/product-services daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609416846454-5NQIB26JUNYYE5O4ZKTU/Moores_Law.jpg Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124289310-EIXU23I6GK392T6TQ1MD/clipboard%404x.png Products & Services - TAF 50/50 This is where we might start with an in-depth something – but very quickly revert to tactical applications and tasks on a project-basis. https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124263846-CN93AGOR03UMGX70I0XW/stethoscope%404x.png Products & Services - TAF Lite Intense, short-term Comms projects and tasks – or a sharp Four Ps PoV on your brand with our Brand Surgery perhaps. Lite is what lite does. https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124314852-BO45X6XZKSSLND0AO533/gears%404x.png Products & Services - TAF Full Fat This is a deep-dive, full-consultancy relationship predicated on a shared goal that requires the long game and where consistency and active stakeholder management are part of building to that success. https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124232907-OMS7LFDN8KXCNJ5X7K5P/wallet%404x.png Products & Services - TAF Essentials Does what it says on the tin. We will always try and make something work for the money. As long as your heart’s in the right place. https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124438582-ST6HNOS8SLESKMCVY6C4/image-asset.png Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124395144-2AC6VQQZ0FKKQSMLFONN/fccharity%404x.png Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124417411-376ZDJ2T15O75ELDOM9M/edwardian%404x.png Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124350516-RGOLPDWJKIUNGWYBNZJS/virgin%404x.png Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124373950-ODTUWRZ3D4HXKDP3HJIP/paralympics%404x.png Products & Services https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1608124464978-7AU5SQ5IF9N5SB0QUZJS/shine%404x.png Products & Services https://www.thinairfactory.com/four-p daily 0.75 2021-01-03 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https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609269412220-6UVY34EYSXWCOO0WVFAB/toolshed_article.png Home - ToolShed.London - Screenage dirtbag. Ah, the shiny, brilliant, dirty, necessary, real-fake digital realm of the world-wide inter-web and its teeming hordes of social networks. Love it or hate it. You’ve got to be in it. Whether that’s simply a brochure site, or a fully blown digital transformation delivery plan - digit is the widget you need. ToolShed.London https://www.thinairfactory.com/home/payji monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/c71d6b0b-7cf6-48a5-b15a-ac74b099e5b3/payji.jpg Home - Payji - Payji In search of a new more purposeful narrative we alighted on a simple one for PAYJI – people powered payments solutions where every tap gives something back. This shift away from payments and transactions towards people and solutions inspired a tribal totem cum kartouche Payji logo idea that side stepped the faceless sharp cornered techy company motifs in favour of something with some humanity and edge, using glyphs and emojis to individualise and personalise. Once the Masterbrand was defined we turned our attentions the product brand – extracting the playful cat face from the tribal Masterbrand logo, shaping into a simple pay button i.d Payji.io https://www.thinairfactory.com/home/cox monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/cb2d40a7-0e31-4975-a71f-7410071dee57/cox.jpg Home - Cox London - Cox London A full immersion led to the simple realisation that, for all their remarkable exterior aesthetic and materiality, their discerning line, form and functional beauty, the essence of every COX piece lay within. From the original idea, the artistry and sculpted conceiving to the essential materials and traditional craft processes that shaped them to every moment of finishing invested in each piece – it was The Nature Within every piece that set them apart. And that was the essence we applied, in an ethos book, a refreshed web experience, in the social channels and in a project - the Hands of The Makers exhibition – a series of portraits by award winning photographer Alun Callender celebrating the most precious tools of every COX person – their hands. CoxLondon.com https://www.thinairfactory.com/home/pies monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609268399075-KQEN4GI7B9CN6D5PXAXA/pies_article.jpg Home - The Guardian: article - Who ate all the πs? It seems we’re all merrily gorging at the full-fat, quantum-calorific, byte-sized buffet of endless streaming digital content. Some of it’s great, some of it’s good, some bad and a lot utterly shite. Happy Days. But the faster we consume it, the slower we seem to get. So here’s where responsibility raises its head. A brilliant digital strategy needs to offer a balanced digital diet of content - not just more shite peddling ‘so-what’ somethings to clog people’s fibre-light arteries. [You know who you are.] Read The Guardian article https://www.thinairfactory.com/home/zoom monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609262567845-3H0VJ3EC6J0UMU1ZZLZM/voom-junior-einsteins.jpg Home - Virgin Media Business - VOOM Why just push digital bandwidth when you could also unleash entrepreneurial mind width. VMB wanted a purpose that raised them above and beyond BT’s superior reach, presence and budget. VOOM was the answer. A purposeful campaign that used Connectivity Community and Competition to unleash digital advantage in great Small British businesses – multiplied to the power of Branson and his global entrepreneurial superstar players and Millions in prizes. Watch VOOM Branson film VOOM 2016 Impact Report VOOM 2017 Impact Report VOOM 2018 Impact Report Scope: Creative Strategy. Brand Campaign Idea. Creative Direction. Campaign Look & feel. Tone of Voice. Internal Team Building. Stakeholder & Partner Management & Direction. Film Idea Development & Production. Event Concepting and Planning. Content & Social campaign Development. https://www.thinairfactory.com/home/reality monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609261447817-3X1WD3JWZFSE4C684ATZ/unfecked_web.png Home - Dreamers, Believers, Soldiers & Cynics - Reality is f****d. Let’s unf*** it together. Dreamers Believers Soldiers & Cynics is a simple, sense-making system that can help do just that. It uses four, easily-recognisable, ready-to-wear characters to help individuals, teams and organisations to sharpen their purpose, reset their compass and reshape their culture to increase performance and win in fractured and divisive times. Visit DBS&C https://www.thinairfactory.com/home/total-kant monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609257605123-0FGU3Y7YHMB76KYA5HH0/kant_pub.jpg Home - Thin Air Factory POV - Total Kant. Pub rules apply. Whether you like it or not. If you’re going to get all deeply philosophical on yourself - or tackle a big, complex gnarly theme in front of a lot of people – you need to find a way to make it simple. Really simple. Or your audience will do that for you. So a few tips for the Pub of Life: Have a point. Its noisy out there. Don’t just start ‘talking’ for no reason. A Beginning, Middle and End is all it needs. Wear your intelligence lightly. There’s a time for seriousness, and it’s a lot less often than you might think. Wait for it to get an invite. Bring a gift. Don’t just do the basics - put a little extra something into it; something you didn’t have to. It’ll make all the difference. Brace yourself. Someone’s going to 'take the mick' – guaranteed. Be prepared. In fact, go early. D.I.Y. Self-deprecation can be enlightening and instructive. Finish what you started. OK. You’ve got my attention. Great. But be clear what you want from me. And what you want me to do at the end. Otherwise, you run the danger of coming across as a self-interested, time-wasting, overly-serious, up-tight, mean-lipped philosophising Kant. https://www.thinairfactory.com/home/lets-blow-some-minds monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609256635102-ZP4R2BA76411L0JPQPKN/vestas.png Home - Vestas energy - Let’s blow some minds. There was a time when the idea that wind-power could provide scale energy alternatives to oil & gas was mind blowing. So when the original pure-player wind energy brand lost its way, redefining its meaning and purpose was critical to clean renewable energy success. Vestas. ‘Wind. It means the world to us.’ Task? Reset Vestas people at the heart of the new proposition and purpose, measurably and meaningfully. Visit Vestas.com Scope: Creative Strategy. Brand Purpose. Brand Idea. Brand campaigns. Internal Activation. Digital Brand Academy. Brand Tone of Voice. https://www.thinairfactory.com/home/gene-genie monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609259070716-RBWMFZFLO1M2ZL7N1MB1/genie_article.jpg Home - Socialising the Genome - Gene Genie. The language you use and the tone of your voice are the make or break in successfully communicating with people about something as complex and daunting as genomic medicine and its role in the shift from a curative health care system to a preventative health care system. Read the Guardian article Scope: Initial Creative Strategy. Research Stimulus & Concept Development. Web Build. Explainer Film scripting and development. Complex Stakeholder management. https://www.thinairfactory.com/home/smash-it-up monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609255239227-CQYKH17LQC0T1KNX27WM/smashing_clip.jpg Home - British Film & TV Charity - Smash It Up! ‘Work. Are you smashing it? Or is it smashing you?’ That was the question the British Film & TV Charity asked every person working in and around the British Television and film industries. They posed it in a 2-minute film called SMASHED, the original idea for which was conceived and written by TAF and directed by legendary music director Tim Pope in collaboration with the Fawnbrake Collective. The film was the trigger for a ground-breaking research project into the mental health of the industries and the people they celebrate and support. The outcome: the massive response to the film’s call for insight [over 9000 anonymous questionnaires completed] has put a once marginalised and little know charity at the heart of the debate around mental well-being in the film & tv industries Watch the film Scope: Creative Strategic Support. Film Idea Script development & production. https://www.thinairfactory.com/home/churchill monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609505236919-0NI0ZWPMNVLXGKCL3614/churchill.jpg Home - Churchill Insurance - Oh yes! Churchill. The Dog-father of all friendly, animated brand icons who do merchandise. A character who went from day-time TV to super stardom, reaching into everyday culture, in the pub, on the golf course, in the laundrette. When School children, were asked who Winston Churchill was, most children said the ‘dog off the telly’. Star of TV, Radio and print Churchill resided over the helm of a booming business for 25 years until reincarnated as a Church-chilled dog on a skateboard. Read the Daily Mail article Scope: Brand Campaign Development. Character Development. Creative Direction. Film & Radio scripting. Print. Product Development. Merchandise development. Internal Activation. https://www.thinairfactory.com/home/unwritten-your-future monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1609250650606-PB6H723MWIYYWXSS95VP/Virgin_Media.png Home - Virgin Media Business - Unwrite your future. If you want to speak directly to the heart of a disenchanted CTO or CISO about what to do with their lumbering, leaky, patchwork of a legacy system, give them back hope and control, and the ability to unpick the preordained future they’re wrestling with. Read Virgin Media article Scope: Creative Strategy. Brand Campaign Idea. Creative Direction. Film Scripting. White Papers. Partner & Stakeholder Management. https://www.thinairfactory.com/home/liferider monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1610622791793-8JFLBNL85QQZ80RLBEMX/LR_case_study.jpg Home - Laird Hamilton - Life beyond the Ocean. Brands sometimes come in human form. But the same rule applies. Somehow they need to be captured, summed up in a single compelling thought. And so it is for Laird Hamilton, the legendary big wave surfer, innovator, entrepreneur and water man. Life is the biggest wave we’ll ever ride. Let’s ride it together. Liferider is a ‘view from the bridge’, from a man who has already lived many lives in his 56 years and looking forward to a number more. An extreme sportsman and advocate of total well-being, Laird’s lifestyle mantra focuses on physical and spiritual nourishment and adherence to the Hawaiian belief in ‘Ohana. The product? Liferider is a NYT best-selling book co-authored by Laird Hamilton and Julian Borra and published through Penguin Random House. Currently Liferider is being developed into a pilot series - Liferider & the Global ‘Ohana - that finds Laird Hamilton and Gabby Reece exploring ‘Ohana in 5 one-hour episodes in 5 ocean communities, coming to screen near you soon. https://www.thinairfactory.com/home/super-boutique monthly 0.5 2021-01-10 https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1610280910607-TMXTV18YK7L1JZCAOVVO/Londoner_main.jpg Home - Edwardian Hotels - Super Boutique. Sometimes you can have a wealth of beautiful everything but still struggle to find the heart of it. Edwardian had the starters of a Londoner Hotel brand. We even had Benedict Cumerbatch lighting the way: inviting us to picture a place; an extraordinary place. BUT something was missing. How to encapsulate a multi-layered multi-sensory luxury experience in a simple, elegant phrase? Super Boutique is the positioning we alighted on. Super Boutique and A New Hotel Category of One. Powered by Brilliant Collisions & Elegant Addictions The Londoner SCOPE: Brand Essence & Proposition. ToV. Web Look & Feel. Creative Direction of Design Assets. Development of Magazine-Mind news letter style. Communications and product Brand Ideas. https://images.squarespace-cdn.com/content/v1/5fad489f31dda92101c406d6/1610282584066-ZOXCODDR9ZKPD0DAIGP9/Edwardian_main.jpg Home - Edwardian Hotels - Edwardian Culture & The Spark of the Brilliant Host. Brand & Culture Propositions are all well and good but if you can’t light them up from the inside out and the ground up, one person at a time, they just won’t fly. The essence of Edwardian - The Brilliant Host - needed to come to life - be switched ON in every person shaping the Edwardian customer experience. So that’s what we did, one person at a time. SCOPE: Edwardian Brand Architecture & propositional Framework. Cultural Definition of the Essence. Employee Focus Internal Activation Campaign. HR alignment of Culture Campaign with Core-capabilities Framework